Tasa

Total Athlete Sportal Africa (TASAfrica) is a groundbreaking platform designed to revolutionize the way sports talent is discovered, nurtured, and developed in Africa. Their key features and goals include:

• Talent Identification: TASA aims to identify young, promising athletes across various sports disciplines.
• Development Programs: The platform offers training, coaching, and mentorship programs to help athletes reach their full potential.
• Networking Opportunities: TASA connects athletes with coaches, agents, and clubs, facilitating their career progression.
• Data-Driven Approach: Using analytics, TASA identifies trends and patterns in athlete performance to optimize development strategies.

By creating a comprehensive ecosystem for sports talent, TASA seeks to contribute to the growth of African sports and produce world-class athletes.

As the only product manager in TASA since November 2023, I have been involved in:

• Project Leadership: Spearheading product management efforts, leading a cross-functional team to deliver high-impact projects that drive user engagement and retention.
• Churn Reduction: Constantly leading successful initiatives to keep churn at the bare minimum (less than 10%) through targeted initiatives, including user interviews, calls, and usability testing sessions to gather and act on feedback.
• UX Research & Design Collaboration: Conduct comprehensive UX research and collaborate closely with designers to enhance user experience and interface design, significantly improving user satisfaction.
• Quality Assurance: Maintain thorough and rigorous testing protocols, to achieve a 98% defect-free rate per sprint, ensuring optimal product performance.
• Marketing Initiatives: Lead marketing campaigns, to drive an increase in user acquisition and engagement across key demographics.
• Stakeholder Management: Manage key stakeholders, including users and management, ensuring alignment of product vision and objectives.
• Third-Party Integrations: Lead third-party integrations in the areas of performance tracking and identity verification.