Overview
Ayla is Termii's AI agent, built to give businesses intelligent audience segmentation and the ability to create their own AI agents across Termii's product suite. It shipped live within Termii Resolve, and I'm now leading its platform-wide rollout across the rest of Termii's products.
The Problem
As Termii Engage matured into an all-inclusive, AI-embedded dashboard, the manual work of segmenting audiences and building automation logic became a bottleneck for less technical teams. Businesses needed a way to describe what they wanted in plain language and have the platform handle the segmentation and agent-building work for them.
The Process
Led development of Ayla end-to-end: scoping the agent's capabilities, evaluating LLM outputs against real business scenarios, and iterating on prompt engineering to make its segmentation and agent-creation logic reliable enough for production. That evaluation and iteration work brought the agent to over 90% accuracy. Shipped it live within Termii Resolve first, and now leading the rollout across the rest of Termii's product suite.
90%+
Accurate
Live
In Termii Resolve
Platform
Wide Rollout Underway
Key Learnings
- LLM evaluation isn't a one-time gate before shipping, it's an ongoing loop; the accuracy gains came from repeatedly testing the agent against real segmentation scenarios and tightening the prompts, not from a single round of tuning.
- Rolling out an AI agent platform-wide is as much a change-management problem as a technical one; sequencing Resolve first let us de-risk the agent logic before it touched Termii's full customer base.
Where It Stands
Live within Termii Resolve, with platform-wide rollout in progress.